Jelly Jelly Delights

Jelly Jelly Delights is a fictional food truck project created during my Art Direction I class. The brand identity showcases various responsive logos conveying a welcoming and joyful feel. Utilizing pink and brown for the main colors and accents of a range of pinks and baby blues for the food truck wrap.

The slogan for this brand is “Sweet treat on the way everyday!” which encapsulates their brand values of being welcoming, sophisticated and tasteful. Overall this was all formed into a project brief.